Yoni make products for people who have periods, without using chemicals, plastics or harmful substances. A simple ambition in a market where things are rarely so simple and a space where consumers often have to navigate misleading visuals and suffer patronising sentement. We made a brand for Yoni that is simple, beautiful and engaging.
Every part of the new Yoni brand was thoughtfully considered; the vibrant colour palette, direct tone of voice, image direction and typographic language. Everything works together to create a brand that is bold, beautiful and simple. The objective was to stand out amongst a market of brands that are often soft and fluffy or high brow and aspirational. Yoni is a vivid, honest and straight talking brand, making sustainable products for female-sex bodies at every stage of life.
We’re working alongside Yoni on an ongoing basis to help with the roll out of the brand, including the development of the design for a new range of underwear packaging.