Hospitality is about people, care and attention. And the best hospitality is about doing this with a personal touch, class and commitment. The Etiquette Group brand plays on the British tradition of hospitality and the ’white glove service.’
We teamed up with illustrator Alec Doherty to create a series of hands, playfully depicting the precision, skill and care taken by The Etiquette Group Staff. As well as individual characters and wider scenes that brought the personality of the brand to life.
We knew from early on that The Etiquette Group needed a more humanistic brand and tone than it’s competitors in the hospitality recruitment market. After all the entire company is centred around people. Working with Alec Doherty’s to create playful characters helped to bring this to life alongside, bold and powerful messaging.