Building on the original identity we created in 2015, we have worked closely with Sandows for over five years to keep pushing the output of the brand. This has included the brand position and language, product packaging, point of sale, social media marketing and advertising.
Cold brew coffee has grown steadily from niche drink to mainstream consumer product. In order to keep pushing the outer limits of this audience, we have created a voice and personality for Sandows Cold Brew which speaks to everyone, with a visual identity that alligns slightly more with soft drink, and creative messaging that brings to life the reasons for drinking it.
Our close relationship (5 years and counting) with Luke and Hugh at Sandows has involved countless adjustments and updates across brand and product. The result is that Sandows Cold Brew can not only be found in the fridge of speciality cafes, but also on supermarket shelves, rooms of hotels and on tap in bars and restaurants. When you think of British cold brew, you think of Sandows.