Good & Proper are tea perfectionists, every part of their process focusses on making the perfect cup. What they needed was a brand and design structure that shared this same attention to detail.
As G&P launched new products they needed a bold visual system that could take them from London boutique, to nationwide supermarket shelf. Demanding shelf standout in any environment.
Studio Thomas wanted to understand not only our brand values and what made us tick, but also the context of the industry we are operating in… So not only do the designs look beautiful, they also deliver on their commercial purpose.
Emilie Holmes – Founder, Good & Proper Tea