Phil Landers is a chocolate maker and founder of authentic bean-to-bar brand, Land. The entire focus of Phil’s process is on quality and maintaining a strong connection with the chocolate’s origin. No embellishment, just a celebration of each bean and it’s unique qualities.
- Naming
- Positioning
- Visual Identity
- Packaging
Defining the message
We saw an opportunity within the existing name Landers. Editing to be purely Land, captured the idea of provenance and simplified the brand message. The functional and informative visual identity supports this message, highlighting the outlined country of origin and a colour palette based on natural earthy tones.
In the FMCG sector, standing out on shelf has become paramount, an essential part of getting the product noticed. Louder, brighter, more patterns, more embellishment. By paring down to the essence of the brand and creating a visual language that reflects this, Land becomes an antidote to the busy hustling shelves.
- Thanks to Tim Smyth, Thomas Skovsende, Peter Landers for the imagery