The second year of our ongoing relationship with London Art Fair saw a campaign centred on abstract, organic sculptural forms. Using single folds in various paper stocks to reference the potential and transformative power of Art, from canvas to creation.
The palette and tone was earthy, deep and luxurious. Inspired by the organic shapes feeling reminiscent of floral forms. Furthered more by a tonal backdrop to highlight the intricacies and textural nature of the sculptures.
We hosted a collaborative workshop with renown paper artist Paul Jackson to develop a series of abstract floral sculptures for the campaign. Tying up with Amy Currell once more to shoot and Rory Langdown-Down for moving image.
We wanted to bring the sculptures to life through a moving image campaign. Subtle crops play with shifts in light, movement and texture were utilised online, social and outdoors.
This was the second project in our ongoing relationship with London Art Fair and Upper Street Events since re-branding the fair in 2019. We look forward to the next fair and collaboration with the team.