Raw Monofloral Honey is produced from the nectar of a single plant species, resulting in unique flavour, taste and health benefits. We wanted to strip back to showcase the raw qualities of the product whilst shifting the focus from bees and hives to the natural flora, fauna and landscapes that influence the taste.
Working with French artist Magali Brueder, we looked to capture the flora, fauna and landscapes in which the plant species grow and the bees collect nectar. Rolling hills of rapeseed, swathes of mountain top salvia and Acacias dotted along a riverbank feature as hero artworks on all packaging.
In a fast evolving market the new brand identity gives Deukes a point of difference amongst competitors and one that importantly champions the distinct flavour profiles of each honey.