Churchman Thornhill Finch believe in landscapes and making places that engage and understand the life within. Formerly ‘Churchman Landscape Architects’ came to us in a period of transition and company growth to create an identity that ushered in this new era, whilst safeguarding the well earned reputation in the industry.
A brand workshop made it clear we needed a storytelling device to communicate the deeper narratives and layers that sit beneath finished landscapes. We art directed and collaborated with India & Magnus at Haarkon to create a series of textural, emotive moving images. Subtle videos of rich landscape crops play together in layered triptychs on digital output, forming juxtapositions of context, planting, form and material.
Stationery and company literature furthered the textural tone through the use of paper stock made with hops and malt. Resulting in earthy and natural finishes akin to the raw, natural materials used in landscape architecture.
Success often comes in the form of collaboration and a close working relationship. The partnership between the design team, client, Haarkon, and development partner collectively brought a concept to life. One part would not be what it is without the others, and the collaborative process proved the difference between something mediocre and something special. Thanks to all involved.