Pamban is a Chai & Coffee house, a place for meeting, drinking, talking and connecting. We worked closely with the founders Mayhul and Aruna, from start to finish, to ensure that it was a brand and space that embodied it’s purpose.
- Naming
- Positioning
- Visual Identity
- Packaging
- Retail Environments
A Meeting Place
We wanted to find both a name and position that reflects the coming together and meeting place of both the founders (India and Sri Lanka) but also on a wider scale. A meeting of East and West, of chai and coffee, of people and conversation. Named after a bridge in Southern India and it’s connecting Island, ‘Pamban’ proved the perfect vessel to symbolise this for the new identity.
Warmer Reception
In a world of cold, contemporary Nordic coffee shops we wanted to take a different approach. To reference the vibrancy and warmth of chai and Eastern culture, creating a brand and environment that didn’t feel a cliché of culture, but an approachable and unique offering in a busy market space. With the help of Goldfinger Factory this vibrant space was realised within the re-generation of the iconic Camden Market and Stables.
Since launching in 2016, the cafe has built a strong reputation, been featured in multiple design press and is soon to be launching a second site in Canary Wharf.